WAYS TO USE YOUR BUSINESS’S VIDEO

Working with a Sarasota video production team to create the perfect video for your business is the best step in improving your marketing game. You understood that video is the way of the future, you hired a great production company to make your vision come true, and you were delivered a shiny new product. So what now?

Having a professional video is useless unless you can get it in front of potential consumers. If this is your first time using video it may seem overwhelming, but in practice, it’s just like any other kind of marketing. Let’s cover some of the most efficient and available avenues for you to consider.

Social Media

Social media is one of the most popular methods of marketing for a reason. It gets high conversion rates for a low cost. Whether this means posting your video to your company’s Facebook page, or uploading the video to YouTube, it’s all about exposure. Having your video reblogged, reposted, shared, or linked, increases the amount of eyes on your business. If you have a high quality video, it’s simple math. The more views, the more sales.

Local TV

Advertising on local TV is especially great for smaller businesses that are seeking out customers in a specific area. Taking some advertising space out during normal programming is a classic way to plug your product’s name and drastically increase exposure in your desired area.

Email Marketing

According to Implix, emails that include video have their click through rate increased by a staggering 96%. As a matter of fact, simply mentioning the word ‘video’ in the subject line was shown to increase the open rates by 19%. Any type of video can be used in email marketing, whether it’s an introductory explainer video or a more specific product promotion video.

Product Description

If your video showcases a certain product or service, simply using that video on the product page increases consumer understanding and overall conversion rates. While this shouldn’t be the only place your video can be seen, never doubt the simplicity of embedding your video on the pages it relates to.

Landing Page

Perhaps the most common way to utilize your business’s video is to use it on your landing page. It’s common for a good reason. According to a study by Eyeview, including a video on your landing page can increase conversion by 80%. Not only does it draw consumers in, it gives them a first point of reference on who you are as a company, a powerful message that isn’t soon forgotten.

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