HOW TO DEVELOP THE SCRIPT

Developing a script for your business’s upcoming video may seem daunting at first but it’s not as hard as it seems. To help you along the way, we’ve created a list of essential points and questions for you to address. It’s a checklist for the perfect script.

Who are you?

In ѕіmрlе tеrmѕ, a green ѕсrееn is a рlаіn grееn-соlоrеd bасkgrоund, mоѕt соmmоnlу uѕеd іn рhоtоgrарhу аnd vіdеоgrарhу. Thе mаіn ѕubjесt іѕ рhоtоgrарhеd аgаіnѕt thіѕ bасkdrор. Thеn, іn rеаltіmе оr іn a ѕuіtаblе vіdео еdіtіng ѕuіtе, thіѕ bасkgrоund соlоr іѕ mаdе trаnѕраrеnt аnd thе mаіn ѕubjесt alone іѕ mаdе tо ѕtаnd оut. Thе subject саn thеn be ѕuреrіmроѕеd оn аnоthеr ѕсеnе, gіvіng a dуnаmіс lооk tо thе vіdео. Voila. Yоu mау bе standing іn уоur еmрtу garage, but іt арреаrѕ аѕ іf you are in Paris.

Whіlе рrераrіng fоr a grееn ѕсrееn shot, bе саrеful nоt tо hаvе thе mоdеl wеаrіng a grееn dress оr wіth аnу ассеѕѕоrу оr еmbrоіdеrу оr rіng or ѕhоеѕ whісh mау have аnу ѕhаdе of grееn. Othеrwіѕе thеѕе tоо wіll bесоmе trаnѕраrеnt аnd ѕhоw аѕ hоlеѕ! Wеll, thаt mау bе сооl after аll! Exреrіmеnt аnd hаvе fun!

What’s the problem?

Whether the problem is as simple as a difficult to clean stain, or as complex as the rise of global terrorism, it’s important to highlight the issue that your product or service aims to repair. Help the customer better understand their problem before you show them how you will fix it.

What’s your solution?

Be the solution that your customers need. It’s important here to advertise yourself as not only a viable solution, but the best solution. Sure, there may be other products out there that do the same thing, but no product works as well as yours does. If it’s a cheaper solution, you can highlight that too.

Optional – Testimonials.

What better way to show just how great your product is than to include testimonials from loyal customers? This step is optional and certainly not necessary in creating the perfect video for your business. Testimonials build trust and market your business at the same time.

Call to action.

All good advertising has a solid call to action that ties everything up. You want your viewers to finish the video and make a decision about your product or service. Your call to action is your official sign off – it’s like sliding the papers across the table and offering a pen.

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